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Anholt, Simon

Places

Anholt, Simon - Places, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230251281
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Table of contents

1. Introduction
Simon Anholt

2. Images of Place: Is This About Marketing, or Isn’t It?
Simon Anholt

3. On Image and Trust
Simon Anholt

4. National Identity: Cause or Effect?
Simon Anholt

5. Should Places Have Simple Images?
Simon Anholt

6. Sketches of National Image and Identity
Simon Anholt

7. When Does Marketing Make Sense?
Simon Anholt

8. Public Diplomacy and Place Branding: Where’s the Link?
Simon Anholt

9. ‘Brand Europe’ — Where Next?
Simon Anholt

10. Public Sector, Private Sector
Simon Anholt

11. The Media and National Image
Simon Anholt

12. ‘Is This About Me?’ — The Critical Issue of Relevance
Simon Anholt

13. Some Conclusions
Simon Anholt

Keywords: Business and Management, Marketing, International Business, Tourism Management, Regional/Spatial Science, International Economics, Economics, general

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
177 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230251281
Printed ISBN
978-1-349-31628-1

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