The Golden Crossroads

1. General introduction
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2. The Golden Crossroads Manifesto
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Part I. Methodologies and Perspectives

3. The approach taken in this book
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4. Diverse perspectives on the fine arts
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Part II. Protagonists

5. Psychology of the arts: how it works for work
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6. Manifestos, propaganda, and the art of marketing
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Part III. Relationships and Museums

7. The art of relationships: from communities to collections
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8. Between “ideology” and “space:” the museum experience
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Part IV. Futures

9. Design: directions towards the future
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10. Regional gods: the emergence of new geographies in the world of fine arts and creativity
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11. The future of fine arts — according to public opinion
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12. Conclusions
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Keywords: Business and Management, Marketing, International Business, Structural Geology, Industrial Design, Industries