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Chouliaraki, Lilie

Media, Organizations and Identity

Chouliaraki, Lilie - Media, Organizations and Identity, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9780230248397
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Table of contents

1. Introduction: Towards an Understanding of the Interplay between Media and Organizations
Lilie Chouliaraki, Mette Morsing

Part I. Media as Business

2. Rethinking Television in the Digital Age
Joseph Turow

3. BBC and New Media: Legitimization Strategies of a Public Service Broadcaster in a Corporate Market Environment
Nancy Thumim, Lilie Chouliaraki

4. Expansion and Autonomy: The Rise of the Business Press
Peter Kjær

Part II. Media in Business

5. Strategic Auto-Communication in Identity—Image Interplay: The Dynamics of Mediatizing Organizational Identity
Annemette Kjærgaard, Mette Morsing

6. Challenges in the Mediatization of a Corporate Brand: Identity-Effects as LEGO Establishes a Media Products Company
Esben Karmark

7. Making Sense of a Crucial Interface: Corporate Communication and the News Media
Joep P. Cornelissen

Part III. Business in the Media

8. Place Branding and Globalization. The Media is the Message?
Peter Ham

9. Identity and Appeal in the Humanitarian Brand
Anne Vestergaard

10. The Construction of Businesswomen in the Media: Between Evil and Frailty
Barbara Czarniawska

Keywords: Business and Management, Organization, Industries, Media Studies, Management

Editor
 
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
226 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230248397
Printed ISBN
978-1-349-35390-3

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