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Okonkwo, Uché

Luxury Online

Okonkwo, Uché - Luxury Online, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230248335
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Table of contents

1. Introduction
Uché Okonkwo

Part One. Getting It!

2. Is luxury (still) afraid of the Internet?
Uché Okonkwo

3. Connected luxury
Uché Okonkwo

4. Web 2.0, the social web (or whatever you prefer to call it) is real!
Uché Okonkwo

Part Two. Doing It!

5. The e-experience: creating more than a luxury website
Uché Okonkwo

6. Let’s talk: communicating the luxury message online
Uché Okonkwo

7. The art of selling the dream online
Uché Okonkwo

8. e-people are real people
Uché Okonkwo

9. Beyond the Internet: mobile technology and innovation for luxury
Uché Okonkwo

10. A look at the best and worst practices of luxury online
Uché Okonkwo

11. Epilog
Uché Okonkwo

Keywords: Business and Management, Marketing, Management, Medical Sociology, International Business, e-Business/e-Commerce, Trade

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230248335
Printed ISBN
978-1-349-36417-6

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