Luxury Online

1. Introduction
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Part One. Getting It!

2. Is luxury (still) afraid of the Internet?
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3. Connected luxury
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4. Web 2.0, the social web (or whatever you prefer to call it) is real!
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Part Two. Doing It!

5. The e-experience: creating more than a luxury website
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6. Let’s talk: communicating the luxury message online
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7. The art of selling the dream online
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8. e-people are real people
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9. Beyond the Internet: mobile technology and innovation for luxury
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10. A look at the best and worst practices of luxury online
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11. Epilog
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Keywords: Business and Management, Marketing, Management, Medical Sociology, International Business, e-Business/e-Commerce, Trade