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Go, Frank

Place Branding

Go, Frank - Place Branding, ebook

64,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230247024
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Table of contents

1. Introdution
Robert Govers, Frank Go

Part 1. Towards Place Branding

2. The Origins of Place Branding
Robert Govers, Frank Go

3. Immediate Discipline
Robert Govers, Frank Go

Part 2. Place Brand Strategy

4. Strategic Place Branding Elements
Robert Govers, Frank Go

5. Signature Case Dubai: Brand Strategy
Robert Govers, Frank Go

6. Case Zeeland (The Netherlands): Place Identity Research
Robert Govers, Frank Go

7. Case Flanders (Belgium): Place Identity Research
Robert Govers, Frank Go

Part 3. Place Brand Performance

8. Place Brand Performance Elements
Robert Govers, Frank Go

9. Signature Case Dubai: Projected Image Research
Robert Govers, Frank Go

10. Mini Case Zeeland (The Netherlands): Place Experience
Robert Govers, Frank Go

Part 4. Place Brand Satisfaction

11. Place Brand Satisfaction Elements
Robert Govers, Frank Go

12. Case The Netherlands: Perceived Image Research
Robert Govers, Frank Go

13. Signature Case Dubai: Perceived Image Research
Robert Govers, Frank Go

Part 5. Conclusion

14. The 3-Gap Place Branding Model
Robert Govers, Frank Go

15. Signature Case Dubai: Research Conclusions
Robert Govers, Frank Go

16. How to Build Strong Place Brands that Bridge Gaps
Robert Govers, Frank Go

Keywords: Business and Management, Marketing, Tourism Management, International Business

Author(s)
 
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
338 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230247024
Printed ISBN
978-1-349-31167-5

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