Reading Shenbao

1. Introduction
Weipin Tsai

2. Patriotism and Gracious Living in Tobacco Advertising
Weipin Tsai

3. Saving for Happiness — Individual Banking Accounts
Weipin Tsai

4. The Modern Housewife — A New Kind of Shanghai Woman
Weipin Tsai

5. Shame, Guilt, and National Products
Weipin Tsai

6. ‘Ziyoutan’ Revisited — The Literature Supplement and Its Writers
Weipin Tsai

7. Re-defining Shenbao’s Readership
Weipin Tsai

8. Postscript: On Ambivalent Individualities
Weipin Tsai

Keywords: History, Asian History, Social History, Cultural History, Modern History, History of China, Political Science