Guijarro, Arsenio Jesús Moya

The World Told and the World Shown

Guijarro, Arsenio Jesús Moya - The World Told and the World Shown, ebook


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ISBN: 9780230245341
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Table of contents

1. Introduction. The World Told and the World Shown: Multisemiotic Issues
Eija Ventola, Arsenio Jesús Moya Guijarro

Part I. Multimodal Theories: Coding the Visual

2. Multisemiosis and Context-Based Register Typology: Registerial Variation in the Complementarity of Semiotic Systems
Christian M. I. M. Matthiessen

3. Developing Multimodal Texture
Martin Thomas

4. Metonymy in Visual and Audiovisual Discourse
Charles Forceville

5. What Makes Us Laugh? Verbo-Visual Humour in Newspaper Cartoons
Elisabeth El Refaie

6. Citizenship and Semiotics: Towards a Multimodal Analysis of Representations of the Relationship between the State and the Citizen
Giulio Pagani

Part II. Children’s Narratives and Multisemiotics

7. On Interaction of Image and Verbal Text in a Picture Book. A Multimodal and Systemic Functional Study
Arsenio Jesús Moya Guijarro, María Jesús Pinar Sanz

8. The Text-Image Matching: One Story, Two Textualizations
María Cristina Astorga

Part III. Text and Visual Interaction in Advertising and Marketing

9. Sequential Visual Discourse Frames
Kay L. O’Halloran, Victor Lim Fei

10. A Systemic Functional Framework for the Analysis of Corporate Television Advertisements
Sabine Tan

11. Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media
Anna Hopearuoho, Eija Ventola

Part IV. Multisemiotics in Enacted Roles and Virtual Identities

12. Taking the Viewer into the Field: Interaction between Visual and Verbal Representation in a Television Earth Sciences Documentary
Alison Love

13. Developing the Metafunctional Framework for Analysing Multimodal Hypertextual Identity Construction
Arianna Maiorani

Part V. Integrating Text, Visual and Space Multimodally

14. From Musing to Amusing: Semogenesis and Western Museums
Maree Stenglin

15. Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessor’s ‘Five Bells’ and Olsen’s ‘Salute to Five Bells’
Kathryn Tuckwell

Keywords: Linguistics, Sociolinguistics, Semiotics, Communication Studies, Literary Theory, Applied Linguistics

Publication year
Page amount
310 pages
Printed ISBN

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