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Busby, Robert

Marketing the Populist Politician

Busby, Robert - Marketing the Populist Politician, ebook

145,15€

Ebook, PDF with Adobe DRM
ISBN: 9780230244283
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Table of contents

1. Introduction
Robert Busby

2. Leadership and Ordinariness
Robert Busby

3. Cloth Coats and Camelot
Robert Busby

4. Thatcher and Major: Marketing a Conservative Identity
Robert Busby

5. Confronting an Elite Identity
Robert Busby

6. New Labour and Tony Blair
Robert Busby

7. Bush, Nascar Dads and Wal-Mart Moms
Robert Busby

8. Cameron and Brown
Robert Busby

9. Conclusion
Robert Busby

Keywords: Political Science and International Relations, Political Science, Political Communication, Electoral Politics, Corporate Communication/Public Relations, Comparative Politics, Political Theory

Author(s)
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
241 pages
Category
Society
Format
Ebook
eISBN (PDF)
9780230244283
Printed ISBN
978-1-349-35701-7

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