Busby, Robert
Marketing the Populist Politician
Table of contents
1. Introduction
Robert Busby
2. Leadership and Ordinariness
Robert Busby
3. Cloth Coats and Camelot
Robert Busby
4. Thatcher and Major: Marketing a Conservative Identity
Robert Busby
5. Confronting an Elite Identity
Robert Busby
6. New Labour and Tony Blair
Robert Busby
7. Bush, Nascar Dads and Wal-Mart Moms
Robert Busby
8. Cameron and Brown
Robert Busby
9. Conclusion
Robert Busby
Keywords: Political Science and International Relations, Political Science, Political Communication, Electoral Politics, Corporate Communication/Public Relations, Comparative Politics, Political Theory
- Author(s)
- Busby, Robert
- Publisher
- Springer
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 241 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9780230244283
- Printed ISBN
- 978-1-349-35701-7
