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Nakata, Cheryl

Beyond Hofstede

Nakata, Cheryl - Beyond Hofstede, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9780230240834
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Table of contents

Part I. Introduction and Overview

1. Going Beyond Hofstede: Why We Need to and How
Cheryl Nakata

Part II. Reviews and Critiques of Cultural Frameworks

2. So What Kind of Atheist Are You? Exploring Cultural Universals and Differences
P. Christopher Earley

3. Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research
Vas Taras, Piers Steel

4. Culture Theories in Global Marketing: A Literature-Based Assessment
Cheryl Nakata, Elif Izberk-Bilgin

Part III. Conceptualizations of the Culture Problem

5. Culture in Context: New Theorizing for Today’s Complex Cultural Organizations
Mary Yoko Brannen

6. Reflexive Culture’s Consequences
Søren Askegaard, Dannie Kjeldgaard, Eric J. Arnould

Part IV. Extensions of and Advances in Culture Frameworks

7. Impact of Context on Cross-Cultural Research
Susan P. Douglas, C. Samuel Craig

8. Conceptualizing Culture as Communication in Management and Marketing Research
Wendi L. Adair, Nancy R. Buchan, Xiao-Ping Chen

9. Cultural Influence on Consumer Motivations: A Dynamic View
Donnel A. Briley

Part V. Alternative Culture Frameworks and Perspectives

10. Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC
Fiona Moore

11. Using Mental Models to Study Cross-Cultural Interactions
Leigh Anne Liu, Claudia Dale

Part VI. Reflexive Considerations

12. Reflexive Considerations of Culture Theories in Global Marketing
Cheryl Nakata

Keywords: Business and Management, Marketing, Management, Development Economics

Editor
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
317 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230240834
Printed ISBN
978-1-349-30047-1

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