Global Englishes in Asian Contexts

1. Introduction: Global Englishes from Global Perspectives

1. Introduction: Global Englishes from Global Perspectives
Kumiko Murata, Jennifer Jenkins

Part I. Understanding Englishes and English as a Lingua Franca (ELF) in Asia

2. Dimensions of Understanding in Cross-Cultural Communication
Larry E. Smith

3. Accommodation and the Idiom Principle in English as a Lingua Franca
Barbara Seidlhofer, Henry Widdowson

4. Exploring Attitudes towards English as a Lingua Franca in the East Asian Context
Jennifer Jenkins

Part II. Cultural Identity, Ideology and Attitudes in Englishes in Asia

5. Pygmalion in Singapore: From Cockney to Singlish
Tony T. N. Hung

6. Japanese English for EIAL: What it should be like and how much has been introduced
Morizumi Mamoru

7. Characteristics of Korea English as a Glocalized Variety
Kyung-Ja Park

Part III. Englishes in Asian Academic and Business Contexts

8. Academic Writing in World Englishes: The Asian Context
Yamuna Kachru

9. Standards and Linguistic Realities of English in the Malaysian Workplace
Saran Gill

10. English in Asian Advertising and the Teaching of World Englishes
Tej K. Bhatia

Part IV. The Future of Englishes: A Paradigm Shift?

11. Asian Englishes in the Asian Age: Contexts and Challenges
Braj B. Kachru

12. Plurilithic Englishes: Towards a 3D Model
Alastair Pennycook

13. The Future of English: Beyond the Kachruvian Three Circle Model?
Yasukata Yano

Keywords: Cultural and Media Studies, Asian Culture, Sociology, general, Linguistics, general, Language Education, Language Teaching, Cultural Studies