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Broweus, Niklas

Sensory Marketing

Broweus, Niklas - Sensory Marketing, ebook

64,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230237049
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Table of contents

1. What is Sensory Marketing?
Bertil Hultén, Niklas Broweus, Marcus Dijk

2. Marketing 3.0
Bertil Hultén, Niklas Broweus, Marcus Dijk

3. The Smell Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk

4. The Sound Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk

5. The Sight Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk

6. The Taste Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk

7. The Touch Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk

8. The Brand as Sensory Experience
Bertil Hultén, Niklas Broweus, Marcus Dijk

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Market Research/Competitive Intelligence, International Economics

Author(s)
 
 
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
196 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230237049
Printed ISBN
978-1-349-36649-1

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