Broweus, Niklas
Sensory Marketing
1. What is Sensory Marketing?
Bertil Hultén, Niklas Broweus, Marcus Dijk
2. Marketing 3.0
Bertil Hultén, Niklas Broweus, Marcus Dijk
3. The Smell Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
4. The Sound Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
5. The Sight Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
6. The Taste Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
7. The Touch Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
8. The Brand as Sensory Experience
Bertil Hultén, Niklas Broweus, Marcus Dijk
Keywords: Business and Management, Marketing, Business Strategy/Leadership, Market Research/Competitive Intelligence, International Economics
- Author(s)
- Broweus, Niklas
- Dijk, Marcus
- Hultén, Bertil
- Publisher
- Springer
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 196 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230237049
- Printed ISBN
- 978-1-349-36649-1