Freyssenet, Michel

The Second Automobile Revolution

Freyssenet, Michel - The Second Automobile Revolution, ebook


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Table of contents

1. Introduction: Ten Years On, What Have We Learnt?
Michel Freyssenet

2. Wrong Forecasts and Unexpected Changes: the World that Changed the Machine
Michel Freyssenet

3. Strategies of Internationalisation of Automobile Firms in the New Century: a New Leap Forward?
Bruno Jetin

Part I. The Divergent Trajectories of Japanese and Korean Carmakers

4. The Uncertainty of Toyota as the New World Number One Carmaker
Koichi Shimizu

5. Nissan: From the Brink of Bankruptcy
Merieke Stevens, Takahiro Fujimoto

6. Honda: Serendipity or Strategy from 1997–2007?
Denise J. Luethge, Philippe Byosière

7. The Rebirth of Mazda Under Ford’s Shadow
Daniel Arturo Heller

8. Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?
Myeong-Kee Chung

Part II. The Resistible Decline of the ‘Big Three’?

9. General Motors in an Age of Corporate Restructuring
Richard Senter, Walter McManus

10. Ford, 1993–2007: Losing its Way?
Glenn Mercer

11. Can Chrysler Survive its Reinvention?
Bruce Belzowski

Part III. The Resistance of Leading European Carmakers

12. The Final Chapter of the ‘VW Model’? The VW Trajectory, 1995–2005
Ulrich Jürgens

13. PSA: the Difficulties of a ‘Volume and Diversity’ Profit Strategy
Michel Freyssenet

14. Renault, 1992–2007: Globalisation and Strategic Uncertainties
Michel Freyssenet

15. Fiat Group Automobiles: an Arabian Phoenix in the International Auto Industry
Giuseppe Volpato

16. From the Marriage in Heaven to the Divorce on Earth: the DaimlerChrysler Trajectory since the Merger
Holm-Detlev Köhler

17. Driving with Engineers’ Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player
Ludger Pries

18. A Break from the Past: Volvo and its Malcontents
Matthias Holweg, Frits K. Pil

19. Production Counterfeits and Policy Collisions: the Rover Trajectory — a Salutary Tale
Dan Coffey

Part IV. Newcomers and Global Suppliers

20. Made in China: Joint Ventures and Domestic Newcomers
Hua Wang

21. Maruti-Suzuki’s Trajectory: From a National Champion to a Japanese-owned Subsidiary
Florian Becker-Ritterspach

22. Winners and Losers in the Auto Parts Industry: Trajectories Followed by the Main First Tier Suppliers Over the Past Decade
Vincent Frigant

23. Conclusion: the Second Automobile Revolution — Promises and Uncertainties
Michel Freyssenet

Keywords: Business and Management, Business Strategy/Leadership, Management, Automotive Industry, Organization

Publication year
Page amount
489 pages
Printed ISBN

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