Global Latinas

1. Introduction: The Emergence of the Global Latinas
Lourdes Casanova

2. The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
Lourdes Casanova

3. Brazil’s ‘National Champions’: Beyond Privatization
Lourdes Casanova

4. The Global Mexicans: Betting on the Us?
Lourdes Casanova

5. Business Model Innovation in Latin America: Making the Unusual Usual
Lourdes Casanova

6. Latin America as a Brand: Hard Sell and Soft Sell
Lourdes Casanova

7. Asia’s Challenge to Latin America: Cooperation and Competition
Lourdes Casanova

8. From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?
Lourdes Casanova

9. Conclusion: Global Latinas and Globalization 3.0
Lourdes Casanova

Keywords: Economics, Development Economics, International Business, International Economics