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Mesa, Alycia

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Mesa, Alycia - Brand Avatar, ebook

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ISBN: 9780230233713
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Table of contents

1. Introduction
Alycia Mesa

2. The Emergence and Characteristics of Virtual Worlds
Alycia Mesa

3. The Culture of Virtual World Users
Alycia Mesa

4. The Emergence of Business within Virtual Worlds
Alycia Mesa

5. The Virtual Worlds of Proprietary Brands
Alycia Mesa

6. Success Stories
Alycia Mesa

7. Failure Stories
Alycia Mesa

8. New Challenges
Alycia Mesa

9. The Futurist’s Review
Alycia Mesa

10. Virtual World Companion Guide
Alycia Mesa

Keywords: Business and Management, Marketing, Regional and Cultural Studies, e-Business/e-Commerce, International Business, Industries

Author(s)
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
197 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230233713
Printed ISBN
978-1-349-29999-7

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