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Becker-Ritterspach, Florian A. A.

Hybridization of MNE Subsidiaries

Becker-Ritterspach, Florian A. A. - Hybridization of MNE Subsidiaries, ebook

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ISBN: 9780230233492
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Table of contents

Part 1. Theoretical Foundations

1. Introduction
Florian A. A. Becker-Ritterspach

2. Transfer and Hybridization in MNEs
Florian A. A. Becker-Ritterspach

3. Subsidiary Hybridization — Conceptual and Methodological Tools
Florian A. A. Becker-Ritterspach

Part II. Empirical Results

4. India’s Business Context and the Automotive Sector
Florian A. A. Becker-Ritterspach

5. The Case of Maruti—Suzuki India
Florian A. A. Becker-Ritterspach

6. The Case of Fiat India
Florian A. A. Becker-Ritterspach

7. The Case of Mercedes-Benz India
Florian A. A. Becker-Ritterspach

8. The Case of Skoda Auto India
Florian A. A. Becker-Ritterspach

9. Discussion
Florian A. A. Becker-Ritterspach

Keywords: Business and Management, International Business, Management, Organization, Automotive Industry

Author(s)
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
318 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230233492
Printed ISBN
978-1-349-30242-0

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