Burgers, Willem
Marketing Revealed
1. Marketing: What It Is
Willem Burgers
2. Marketing R&D
Willem Burgers
3. Marketing as a Philosophy of Business
Willem Burgers
4. Do We Know Anything in Marketing?
Willem Burgers
5. Marketing’s Job
Willem Burgers
6. Managing Your Markets
Willem Burgers
7. New Thoughts on Market Segmentation
Willem Burgers
8. Lost Customers
Willem Burgers
9. You Don’t Know Good Advertising
Willem Burgers
10. What Makes a Good Advertisement?
Willem Burgers
11. Media Selection: Where Should You Advertise?
Willem Burgers
12. Your Advertising Agency Is Not Your Partner
Willem Burgers
13. Ask Not What Your Brand Can Do For You …
Willem Burgers
14. Marketing Mathematics
Willem Burgers
15. Pricing Strategies
Willem Burgers
16. Distribution
Willem Burgers
17. Power
Willem Burgers
18. A New Idea in Marketing: Honesty
Willem Burgers
19. Outside Your Company
Willem Burgers
Keywords: Business and Management, Marketing, International Business
- Author(s)
- Burgers, Willem
- Publisher
- Springer
- Publication year
- 2008
- Language
- en
- Edition
- 1
- Page amount
- 206 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230230873
- Printed ISBN
- 978-1-349-35891-5