Marketing Revealed

1. Marketing: What It Is
Willem Burgers

2. Marketing R&D
Willem Burgers

3. Marketing as a Philosophy of Business
Willem Burgers

4. Do We Know Anything in Marketing?
Willem Burgers

5. Marketing’s Job
Willem Burgers

6. Managing Your Markets
Willem Burgers

7. New Thoughts on Market Segmentation
Willem Burgers

8. Lost Customers
Willem Burgers

9. You Don’t Know Good Advertising
Willem Burgers

10. What Makes a Good Advertisement?
Willem Burgers

11. Media Selection: Where Should You Advertise?
Willem Burgers

12. Your Advertising Agency Is Not Your Partner
Willem Burgers

13. Ask Not What Your Brand Can Do For You …
Willem Burgers

14. Marketing Mathematics
Willem Burgers

15. Pricing Strategies
Willem Burgers

16. Distribution
Willem Burgers

17. Power
Willem Burgers

18. A New Idea in Marketing: Honesty
Willem Burgers

19. Outside Your Company
Willem Burgers

Keywords: Business and Management, Marketing, International Business