Login

Brymer, Chuck

The Nature of Marketing

Brymer, Chuck - The Nature of Marketing, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230227231
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. The Power of One and the Power of Many
Chuck Brymer

2. The Anatomy of a Digital Community
Chuck Brymer

3. Welcome to the Age of Reference, Not Deference
Chuck Brymer

4. Why Speed Is the New Big
Chuck Brymer

5. The First Law of Engaging a Community: Conviction
Chuck Brymer

6. The Second Law of Engaging a Community: Collaboration
Chuck Brymer

7. The Third Law of Engaging a Community: Creativity
Chuck Brymer

8. Attracting the Swarm
Chuck Brymer

9. The Chief Community Officer: A New Agent for Your Brand
Chuck Brymer

10. A Blueprint for a Consumer-Driven Society
Chuck Brymer

Keywords: Business and Management, Marketing, Business Strategy/Leadership

Author(s)
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
218 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230227231
Printed ISBN
978-1-349-30118-8

Similar titles