Brymer, Chuck
The Nature of Marketing
1. The Power of One and the Power of Many
Chuck Brymer
2. The Anatomy of a Digital Community
Chuck Brymer
3. Welcome to the Age of Reference, Not Deference
Chuck Brymer
4. Why Speed Is the New Big
Chuck Brymer
5. The First Law of Engaging a Community: Conviction
Chuck Brymer
6. The Second Law of Engaging a Community: Collaboration
Chuck Brymer
7. The Third Law of Engaging a Community: Creativity
Chuck Brymer
8. Attracting the Swarm
Chuck Brymer
9. The Chief Community Officer: A New Agent for Your Brand
Chuck Brymer
10. A Blueprint for a Consumer-Driven Society
Chuck Brymer
Keywords: Business and Management, Marketing, Business Strategy/Leadership
- Author(s)
- Brymer, Chuck
- Publisher
- Springer
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 218 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230227231
- Printed ISBN
- 978-1-349-30118-8