Online Matchmaking

1. Introduction
Monica T. Whitty

Part 1. Defining Online Matchmaking

2. From the BBS to the Web: Tracing the Spaces of Online Romance
Dànielle Nicole DeVoss

3. Cyborgasms: Ten Years On and Not Enough Learned
Robin Hamman

4. Scripting the Rules for Mars and Venus: Advice Literature and Online Dating
Susanna Paasonen

Part 2. Presentation of Self to Attract Lovers

5. The Art of Selling One’s ‘Self’ on an Online Dating Site: The BAR Approach
Monica T. Whitty

6. Examining Personal Ads and Job Ads
Alice Horning

7. How do I Love Thee and Thee and Thee: Self-presentation, Deception, and Multiple Relationships Online
Julie M. Albright

Part 3. Online Dating Progression to Face-to-face: Success or Failure?

8. Expressing Emotion in Text: Email Communication of Online Couples
Andrea J. Baker

9. A Progressive Affair: Online Dating to Real World Mating
Katelyn Y. A. McKenna

Part 4. Darker Sides of Online Dating

10. Cyberstalking as (Mis)matchmaking
Brian H. Spitzberg, William R. Cupach

11. Cyber-Victimisation and Online Dating
Robert A. Jerin, Beverly Dolinsky

Part 5. Online Dating Sub-groups

12. Sexual Orientation Moderates Online Sexual Activities
Robin M. Mathy

13. Whips and Chains? Fact or Fiction? Content Analysis of Sadomasochism in Internet Personal Advertisements
Diane Kholos Wysocki, Jennifer Thalken

14. Conclusion
Monica T. Whitty

Keywords: Social Sciences, Sociology, general, Gender Studies, Sexual Behavior, Media Studies, Cultural Studies