Soft Power in China

1. Introduction: China’s Search of Soft Power
Jian Wang

2. The Expansion of China’ s Public Diplomacy System
Ingrid d’Hooghe

3. China’s Image Projection and Its Impact
Hongying Wang

4. China’s International Broadcasting: A Case Study of CCTV International
Xiaoling Zhang

5. The Evolving Chinese Government Spokesperson System
Ni Chen

6. Chinese Corporate Diplomacy: Huawei’s CSR Discourse in Africa
Lu Tang, Hongmei Li

7. National Image Management Begins at Home: Imagining the New Olympic Citizen
Jeroen Kloet, Gladys Pak Lei Chong, Stefan Landsberger

8. Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay
Hongmei Li

9. China’s Image Management Abroad, 1920s–1940s: Origin, Justification, and Institutionalization
Yong Z. Volz

10. Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China
Judy Polumbaum

Keywords: Political Science and International Relations, International Relations, Asian Culture, Diplomacy, Globalization