Login

Berger, Arthur Asa

The Objects of Affection

Berger, Arthur Asa - The Objects of Affection, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230109902
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

Part I. Semiotic Theory

1. The Science of Signs
Arthur Asa Berger

2. Consumer Cultures
Arthur Asa Berger

3. Marketing Theory and Semiotics
Arthur Asa Berger

Part II. Semiotic Applications

4. Brands and Identity: We Are Our Brands
Arthur Asa Berger

5. The Objects of Our Affection
Arthur Asa Berger

6. Learning Games and Activities
Arthur Asa Berger

7. Coda
Arthur Asa Berger

Keywords: Cultural and Media Studies, Film and Television Studies, Media Studies, Regional and Cultural Studies, Literary Theory, Semiotics

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Series
Semiotic and Popular Culture Studies
Page amount
211 pages
Category
Art, Art History
Format
Ebook
eISBN (PDF)
9780230109902
Printed ISBN
978-0-230-10373-3

Similar titles