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Burnett, Leonard E.

Black Is the New Green

Burnett, Leonard E. - Black Is the New Green, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9780230105973
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Table of contents

1. Introduction: Where the Money Is
Leonard E. Burnett, Andrea Hoffman

2. Corporate Awareness
Leonard E. Burnett, Andrea Hoffman

3. Three Degrees of Separation: Everyone Knows Everyone
Leonard E. Burnett, Andrea Hoffman

4. Meet the Royaltons
Leonard E. Burnett, Andrea Hoffman

5. Insights, Trends, and 360-Degree Marketing
Leonard E. Burnett, Andrea Hoffman

6. Putting Insight into Action
Leonard E. Burnett, Andrea Hoffman

7. Conclusion: Shortening the Learning Curve—Steps to Perfecting a Diversity Marketing Program
Leonard E. Burnett, Andrea Hoffman

8. The Do’s and Don’ts of Marketing to Affluent African Americans
Leonard E. Burnett, Andrea Hoffman

Keywords: Cultural and Media Studies, Film History, Corporate Communication/Public Relations

Author(s)
 
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
218 pages
Category
Art, Art History
Format
Ebook
eISBN (PDF)
9780230105973
Printed ISBN
978-0-230-61684-4

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