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Calogridis, Michael

Practical Pricing

Calogridis, Michael - Practical Pricing, ebook

82,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230102347
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Table of contents

1. Introduction
Michael Calogridis

2. Initial Price Assessment
Michael Calogridis

3. Price Leakage
Michael Calogridis

4. Pricing Resources
Michael Calogridis

5. Pricing Culture and Behavior
Michael Calogridis

6. Top-Level Pricing Strategy
Michael Calogridis

7. Price Initiatives
Michael Calogridis

8. Developing Your Price Plan
Michael Calogridis

9. Discounting and Other Incentives
Michael Calogridis

10. Contracts and Tenders
Michael Calogridis

11. Pricing Exceptions
Michael Calogridis

12. Pricing Policies and Procedures
Michael Calogridis

13. Price Initiatives—Developing and Implementing
Michael Calogridis

14. Pricing Analytics and Dashboards
Michael Calogridis

15. Price Training
Michael Calogridis

16. Other Price Topics
Michael Calogridis

Keywords: Economics, Economic Theory/Quantitative Economics/Mathematical Methods, Marketing, Management, Trade, Operation Research/Decision Theory

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
199 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230102347
Printed ISBN
978-1-349-60385-5

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