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Sutton, Denise H.

Globalizing Ideal Beauty

Sutton, Denise H. - Globalizing Ideal Beauty, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9780230100435
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Table of contents

1. Introduction
Denise H. Sutton

2. From Suffrage to Soap
Denise H. Sutton

3. “Good Looks Supremacy”
Denise H. Sutton

4. Selling Prestige and Whiteness
Denise H. Sutton

5. Selling Sex and Science
Denise H. Sutton

6. J. Walter Thompson’s International Expansion and the Ideology of Civilization
Denise H. Sutton

7. J. Walter Thompson’s International Advertisements
Denise H. Sutton

Keywords: Business and Management, Marketing, Industries, Economic History

Author(s)
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
222 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230100435
Printed ISBN
978-1-349-37678-0

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