American Dental Association, ADA
The Power of Internal Marketing
Build your practice with your most cost-effective promotional resources—your patients and your in-house team! Covers the role of the dentist in promoting his/her practice, the dental team as a marketing resource, generating business through referrals, measuring patient satisfaction, developing a practice newsletter and/or web site, and sample letters to get the word out.
Keywords: dental, practice, management, dentist, staff, marketing, ADA
- Author(s)
- American Dental Association, ADA
- Publisher
- American Dental Association
- Publication year
- 2004
- Language
- en
- Edition
- 2
- Page amount
- 113 pages
- Category
- Medicine, Health Care, Mode
- Format
- Ebook
- eISBN (PDF)
- 978-1-935201-06-9