Learn before you spend -Six ways to measure web traffic

"LEARN BEFORE YOU SPEND - 6 Ways To Measure Web Traffic" a guide that reports on six of the top commercial web measurement tools on the market today. As well as profiling IRIS Metrics, Clicktracks, RedEye, RedSherrif, Clickstream and WebTrends there is also advice on using a measurement tool to measure web conversion.

Content:
Introduction of Sorts
Setting Goals and objectives

Defining Your Website Goal

Defining Your Business Objectives

Direct Conversion Tips

1. Headlines

2. Make your text scan proof

3. Maximize graphics

4. Make use of Urgency

Geared For Good Measurement?

The Use Of Frames

The Use Of Flash & Shockwave

Server Or Browser Based Measurement?

Server Based Measurement

Browser Based ASP

The Vendors

Clickstream Technologies PLC

ClickTracks Inc

WebTrends / NetIQ

Red Eye International Ltd

Redsheriff

IRIS Metrics

About the author

Keywords: web traffic, internet, web measuremet, web measurement tools, tracking, visitor tracking, IRIS Metrics, Clicktracks, RedEye, Redsherif, webtrends, web conversion, conversion