Kermani, Faiz
Marketing and Public Relations in Clinical Research
Marketing and PR are essential parts of the pharmaceutical industry and its associated sectors. As an industry, we would be unable to operate without creativity and innovation where marketing and PR ensure that products are placed on the market and become successful.
Please note: Minimum 5% printing. Not to be forwarded or text copied.
Keywords: marketing, clinical research, pr, drug development
- Author(s)
- Kermani, Faiz
- Editor
- Needham, Alan
- Publisher
- The Institute of Clinical Research
- Publication year
- 2006
- Language
- en
- Edition
- 1
- Page amount
- 84 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 1-905238-36-3