Croft, Susan
Managing Corporate Reputation
It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right.
Keywords: Managing Corporate Reputation
- Author(s)
- Croft, Susan
- Dalton, John
- Publisher
- Thorogood
- Publication year
- 2003
- Language
- en
- Edition
- 2
- Page amount
- 289 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 1-85418-272-2