Melkman, Alan
Strategic Customer Planning - How to Develop and Implement a Strategic Account Plan
The purpose of this report is quite simply to explain how to prepare a key account plan as an important step towards achieving High Performance Account Management. Industrial, consumer products and services companies each face different challenges. This report addresses all of these.
Keywords: Account Plan, Customer Planning
- Author(s)
- Melkman, Alan
- Simmonds, Ken
- Publisher
- Thorogood
- Publication year
- 2001
- Language
- en
- Edition
- 1
- Page amount
- 262 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 1-85418-255-2
