The aim of this Report is to help you become more skilful, and more successful in your tendering. If you follow the suggestions and instructions contained within you should see your success rate rise. To win business, you must make a convincing case. Your product, your service and your company will not speak for themselves. You have to make the running - perhaps against unclear specifications and certainly against competitors. Fail in this and you will not win the business - no matter how reputable your company, no matter how high your standards of quality and reliability.