The persuaders -When lobbyist matter

The impact of political lobbyists remains highly controversial. No-one has explored when they matter. This book tells readers when lobbyists count and analyses the relationship between lobbying, policy outcomes and the impact of external factors to reveal the professional lobbyist's limited effect on policy. On most policy issues lobbyists simply do not matter. But, on rare occasions lobbyists can make a difference and this book explains when they matter and why.
Contents:
When Lobbyists Matter
What Effectiveness Means for Lobbyists
The Effect of Lobbyists: A Political Science Framework
Church Bells versus Shop Tills: The Campaign for and against Sunday Trading
The Failure of CrossRail
The Success of the Jubilee Line Extension
Limiting Professional Liability
Conclusions and Survey Data
Author Biographies:
STEVEN A. JOHN is Director of DLA Upstream, the political consulting arm of the City law firm, Dibb Lupton Alsop. Previously he has worked for ITN as politics producer and for four political consulting firms.
Printing of the book is limited to 10 pages per day.

Keywords: political lobbying, lobbying, lobbyist, political science, politics, political influence