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Phillips, Tim

Scoring Points: How Tesco is Winning Customer Loyalty

Scoring Points: How Tesco is Winning Customer Loyalty

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The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there.

Keywords: tesco, customers, marketing, business

Author(s)
 
 
Publisher
Kogan Page
Publication year
2003
Language
en
Edition
1
Page amount
291 pages
Category
Economy
Format
Ebook
eISBN (PDF)
0-7494-4891-1