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Gassmann, Oliver

Leading Pharmaceutical Innovation

Gassmann, Oliver - Leading Pharmaceutical Innovation, e-bok

54,95€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9783540776369
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Table of contents

1. Innovation: Key to Success in the Pharmaceutical Industry

2. The Industry Challenge: Do You Really Want to Be in This Business?

3. The Science and Technology Challenge: How to Find New Drugs

4. The Pipeline Management Challenge: How to Organize Innovation

5. The Internationalization Challenge: Where to Get Access to Innovation

6. Management Answers to Pharmaceutical R&D Challenges

7. Future Directions and Trends

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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000

Författare
 
 
Utgivare
Springer
Utgivningsår
2008
Språk
en
Utgåva
1
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783540776369

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