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Warner, Charles

Media Selling: Television, Print, Internet, Radio

Warner, Charles - Media Selling: Television, Print, Internet, Radio, e-bok

35,65€

E-bok, ePUB, Adobe DRM-skydd
ISBN: 9781444359275
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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
  • A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
  • Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
  • Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
  • Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Nyckelord: Mass Communication

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2011
Språk
en
Utgåva
4
Sidantal
616 sidor
Kategori
Allmänna verk
Format
E-bok
eISBN (ePUB)
9781444359275
Tryckt ISBN
9781405158398

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