Gassmann, Oliver
Leading Pharmaceutical Innovation
1. Innovation: Key to Success in the Pharmaceutical Industry
2. The Industry Challenge: Do You Really Want to Be in This Business?
3. The Science and Technology Challenge: How to Find New Drugs
4. The Pipeline Management Challenge: How to Organize Innovation
5. The Internationalization Challenge: Where to Get Access to Innovation
6. Management Answers to Pharmaceutical R&D Challenges
7. Future Directions and Trends
DRM-restrictions
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Avainsanat: BUSINESS & ECONOMICS / Management Science BUS042000
- Tekijä(t)
- Gassmann, Oliver
- Reepmeyer, Gerrit
- Zedtwitz, Maximilian
- Julkaisija
- Springer
- Julkaisuvuosi
- 2008
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783540776369