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Kausch, Christoph

A Risk-Benefit Perspective on Early Customer Integration

A Risk-Benefit Perspective on Early Customer Integration

80,60€

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ISBN: 9783790819625
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Table of contents

1. Introduction
2. Literature review of key issues
3. Development of an analysis model for a risk-benefit balance
4. Case studies on early customer integration
5. Characteristics of successful early customer integration
6. Managerial recommendations for advisable envisaged customer integration
7. Conclusion
8. Appendix

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783790819625

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