Backhaus, Klaus
Hurdle Race Marketing
Table of contents
1. First Part – The Enlightenment
Klaus Backhaus
2. Second Part – The Disillusionment
Klaus Backhaus
3. Third Part – The Breakthrough
Klaus Backhaus
Keywords: Economics/Management Science, Marketing, Economics/Management Science, general, Project Management
- Author(s)
- Backhaus, Klaus
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Page amount
- 9 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658024444