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Gassmann, Oliver

Leading Pharmaceutical Innovation

Leading Pharmaceutical Innovation

62,00€

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ISBN: 9783540776369
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Table of contents

1. Innovation: Key to Success in the Pharmaceutical Industry

2. The Industry Challenge: Do You Really Want to Be in This Business?

3. The Science and Technology Challenge: How to Find New Drugs

4. The Pipeline Management Challenge: How to Organize Innovation

5. The Internationalization Challenge: Where to Get Access to Innovation

6. Management Answers to Pharmaceutical R&D Challenges

7. Future Directions and Trends

DRM-restrictions

Printing: not available
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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
 
 
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783540776369

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