Business Success in China

Part One.Opportunities and Challenges in China

1. The Rise of the Dragon
Bernhard Ebel, Markus B. Hofer, Jana Schmutzler Uribe

2. The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market
Matthias Schramm, Markus Taube

3. After the Hype: Investment in China?
Stefan Lippert

4. The China Boom - What’s Left for Us?
Frank Sieren

5. Tao, Strategy and Li
Chin-Ning Chu

Part Two.Strategies for Market Entry and Business Success

6. Conquering the Dragon — Entry Strategies for the Chinese Market
Jana Schmutzler Uribe, Bernhard Ebel, Markus B. Hofer

7. Competing in the Dragon’s Den: Strategies for a Changed China
Peter Williamson, Ming Zeng

8. Business Strategy in China’s Transformation
Jonathan Story

9. A Guide to Business Success in China for Foreign Enterprises
Kang Gang Hu

10. Effective Pricing Strategies for Foreign and Chinese Companies
Stefan Herr, Fan Oswald-Chen, Ying Yang

11. The Run to China — and the Need of Better Information and Analysis
Hubert Fromlet

12. Market Research as a Module in Market Strategies in China
Brigitte Wolff

13. Legal Constraints on Business in China
Sven-Michael Werner

14. Successful Business Relations with China — To-Dos and Taboos
Sylvia Knoss, Helen Beveridge

Part Three.Practical Insights from China

15. The Insurance and Banking Sectors in China
Heinz Dollberg

16. Automotive Dragon Power in China
Markus B. Hofer, Bernhard Ebel, Jana Schmutzler Uribe

17. Business Development in China: Volkswagen’s Involvement in this Emerging Market
Johannes Wyrwoll, Ralf Hanschen

18. Engineering Business in China
Savas Tümis, Bin Shen, Daniel Mohr

19. Market Entry and Business Success in PR China — The Case of MAN Roland
Markus Rall

20. Invest in China — How to Find the Right Location
Stefan Herr, James Gong, Xuyong Shi

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000