Retailing in the 21st Century

1. Overview
Part I.Introduction

2. Retail Success and Key Drivers
Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger

3. Retailing in the Global World: Case Study of Metro
Zygmunt Mierdorf, Murali K. Mantrala, Manfred Krafft

Part II.Global, Environmental, and Market Trends

4. Retail Trends in Europe
John Dawson

5. Trends in U.S. Retailing
Barton A. Weitz, Mary Brett Whitfield

6. Trends in Retailing in East Asia
Roy Larke

7. Future Store Technologies and Their Impact on Grocery Retailing
Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram

8. The Third Wave of Marketing Intelligence
Raymond R. Burke

9. Applications of Intelligent Technologies in Retail Marketing
Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala

10. New Automated Checkout Systems
Thorsten Litfin, Gerd Wolfram

11. Understanding Retail Customers
Mark D. Uncles

12. Future Trends in Multi-channel Retailing
Peter Sonneck, Cirk Sören Ott

13. Retail Competition
Edward J. Fox, Raj Sethuraman

Part III.Trends in Retail Management

14. New Challenges in Retail Human Resource Management
Julia Merkel, Paul Jackson, Doreén Pick

15. Retail Assortment: More ? Better
Susan M. Broniarczyk, Wayne D. Hoyer

16. Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective
Peter C. Verhoef, Laurens M. Sloot

17. Recent Trends and Emerging Practices in Retailer Pricing
Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya

18. Retail Pricing — Higher Profits Through Improved Pricing Processes
Hermann Simon, Andreas Gathen, Philip W. Daus

19. Current Status and Future Evolution of Retail Formats
Dieter Ahlert, Markus Blut, Heiner Evanschitzky

20. Electronic Retailing
Barton A. Weitz

21. Supply Chain Management in a Promotional Environment
Arnd Huchzermeier, Ananth V. Iyer

22. Sales Promotion
Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi

23. Understanding Customer Loyalty Programs
Werner J. Reinartz

24. Integrated Marketing Communications in Retailing
Kalyan Raman, Prasad A. Naik

DRM-restrictions

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000