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Hougaard, Søren

The Business Idea

The Business Idea

58,20€

PDF with Adobe DRM
ISBN: 9783540269595
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Table of contents

1. Introduction and Summary

2. Entrepreneurship as a competency

3. Creative market insight

4. The window of opportunity

5. Creation of the business concept

6. Entry barriers to markets

7. Strategies for market entry

8. The positive influence of competitors

9. Entrepreneurship and business ideas in the embryonic market

Keywords: Economics/Management Science, Entrepreneurship, Management, Marketing

Author(s)
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783540269595

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