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Global Communication: Theories, Stakeholders, and Trends

Global Communication: Theories, Stakeholders, and Trends 
Author(s)  McPhail, Thomas L.
Publisher  John Wiley and Sons, Inc.
Publication year  2011
Language  en
Edition  3
Imprint  Wiley-Blackwell
Series  Wiley Desktop Editions
Page amount  416 pages
Category  Communication Studies
Price  37,20 €

     ISBN 9781444358100
 
 
DRM Restrictions
Printing  125 pages with an additional page accrued every 6 hours, capped at 125 pages
Copy to clipboard  21 excerpts
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 
 
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