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McPhail, Thomas L.

Global Communication: Theories, Stakeholders, and Trends

Global Communication: Theories, Stakeholders, and Trends

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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
3
Series
Wiley Desktop Editions
Page amount
416 pages
Category
General Works
Format
Ebook
ISBN
9781444330304

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