Login

McPhail, Thomas L.

Global Communication: Theories, Stakeholders, and Trends

Global Communication: Theories, Stakeholders, and Trends

37,20€

ePUB with Adobe DRM
ISBN: 9781444358100
DRM Restrictions

Printing125 pages with an additional page accrued every 6 hours, capped at 125 pages
Copy to clipboard21 excerpts

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

Keywords: Mass Communication

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
3
Series
Wiley Desktop Editions
Page amount
416 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781444358100
Printed ISBN
9781444330304

Similar titles