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Media Selling: Television, Print, Internet, Radio

Media Selling: Television, Print, Internet, Radio 
Author(s)  
Publisher  John Wiley and Sons, Inc.
Publication year  2011
Language  en
Edition  4
Imprint  Wiley-Blackwell
Page amount  616 pages
Category  Communication Studies
Format  Ebook
License Format Price  
Permanent ePUB with Adobe DRM 40.20 €  Add to cart >
 
DRM Restrictions
Printing  185 pages with an additional page accrued every 4 hours, capped at 185 pages
Copy to clipboard  31 excerpts
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
  • A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
  • Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
  • Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
  • Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
 
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