This text presents the basics of distribution logistics (DL) in both a qualitative and quantitative manner so as to reach out to a multitude of reader backgrounds. Devoid of solid quantitative books in the marketplace, this book fills a gap. The authors do not encourage the undiscriminating use of sophisticated models and algorithms to the detriment of intuition and common sense. The emphases throughout the book are on the variety and complexity of issues and sub problems surrounding DL and their limitations and scope of applicability. The context in which a firm operates, its strategic positioning, and the managerial levers that decision makers may act upon represent key discussions and provide a unified approach to the subject matter.
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