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RSSData Mining Techniques in CRM: Inside Customer Segmentation | ||||||||||||||||||||||
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| This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. | ||||||||||||||||||||||
| We do not deliver the extra material sometimes included in printed books (CDs or DVDs). | ||||||||||||||||||||||
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