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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage 
Author(s)  

Publisher  John Wiley and Sons, Inc.
Publication year  2009
Language  en
Edition  1
Imprint  Jossey-Bass
Page amount  272 pages
Category  Management
Format  Ebook
License Format Price    
Permanent ePUB with Adobe DRM 29.80 €  Add to cart >
 
DRM Restrictions
Printing  82 pages with an additional page accrued every 9 hours, capped at 82 pages
Copy to clipboard  14 excerpts
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
* Both provide mega-markets for almost every product and service
* Both have platforms that will dramatically reduce the company's global cost structure
* Both have platforms that will significantly boost the company's global technology and innovation base
* Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
 
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