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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team 
Author(s)  Wheeler, Alina
Publisher  John Wiley and Sons, Inc.
Publication year  2010
Language  en
Edition  3
Imprint  Wiley
Category  Graphic Arts

     ISBN 9780470639382
 
 
DRM Restrictions
Printing  30 pages with an additional page accrued every day, capped at 30 pages
Copy to clipboard  5 excerpts
Praise for previous editions of Designing Brand Identity:

"An inspiring and powerful toolkit." -The Marketer

"Alina Wheeler provides a practical structure for the brand building process."
-Al Ries, coauthor, Positioning

"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap

"A valued reference book for all members of the branding team."
-Communication Arts

 
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).


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