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Can We Do That!: Outrageous PR Stunts That Work ? And Why Your Company Needs Them

 
Author(s)  Shankman, Peter
Publisher  John Wiley and Sons, Inc.
Publication year  2007
Language  en
Edition  1
Imprint  Wiley
Page amount  224 pages
Price  18,02 €

     ISBN 9780470116418
 
 
DRM Restrictions
Printing  67 pages with an additional page accrued every 11 hours, capped at 67 pages
Copy to clipboard  11 excerpts
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
 
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