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Thomas, Richard K.

Health Services Marketing

Health Services Marketing

31,00€

PDF with Adobe DRM
ISBN: 9780387736068
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Table of contents

1. Introduction to Healthcare Marketing

2. The Basics of Marketing

3. The Marketing Process

4. Marketing Research

5. Marketing Planning

6. Healthcare Products and Customers

7. Paying the Marketing Freight

8. Market Positioning and Strategy Development

9. Choosing Among Promotional Options

10. Social Marketing

11. The New Healthcare Marketing

12. Measuring the Effectiveness of Marketing

13. How to Be a Healthcare Marketing “Hero”

DRM-restrictions

Printing: not available
Clipboard copying: not available

Keywords: MEDICAL / Public Health MED078000

Author(s)
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Category
Medicine, Health Care, Mode
Format
Ebook
eISBN (PDF)
9780387736068

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