Women, Identity and India's Call Centre Industry

1. Introduction: 'A Myriad of Well-Wishing Little Sisters'  2. Globalizing India: The Rise of the Call Centre and BPO Industries  3. Pinking and Rethinking Professional Identities: The Construction of Women's Work Identities  4. BTMs in BPOs: Using Sartorial Strategies to Establish Patterns of Identification and Recognition  5. Techs and the City: Challenging Patriarchal Norms through Spatial Practice  6. Conclusion: Agency and Identity