AIDS and Business

Preface

Foreword

Acknowledgments

List of Tables

List of Figures

Case Study One: A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS

Case Study Two: Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil

Case Study Three: Mexicom Designs a National Public Health HIV/AIDS Campaign

Case Study Four: Ross IVD: Global Marketing Issues for HIV Testing Products and Services

Case Study Five: Protectom: Selling Condoms, a Complex Business

Case Study Six: Global Pricing and Ethics of Marketing HIV/AIDS Drugs

Case Study Seven: Realsource India: HIV/AIDS in the Back Office to the World

Case Study Eight: Winthai: Initiating HIV/AIDS Company Action in a Reborn Epidemic

Case Study Nine: Woolworths South Africa

Case Study Ten: Designing a Company HIV/AIDS Program

Glossary

Notes

Index